Sunday, December 29, 2019

The Between Faith And Reason Essay - 1201 Words

Saint Augustine, Aquinas, and Dante are all philosophers that question and analyze the balance between faith and reason in human life. All three men are on personal journeys to better understand not only themselves, but their faith as well. Although the three have different writing styles, Augustine’s The Confessions, Aquinas’ Summa Contra Gentiles, and Dante Alighieri’s The Divine Comedy, all share the common theme of faith and reason. These pieces of writing are extremely influential, which are why they continue to be studied today. Faith and reason will always be a popular topic for discussion. It can be difficult as a Catholic to accept the connection between the two However, these three writers have used each other’s ideas to build and create theories to show the importance as to why both faith and reason need to work together. Saint Augustine’s journey to self-understanding ignites a fire. Augustine’s ideas are responsible for the theories of other philosophers who came after him. When it comes to the relationship between faith and reason, Augustine believes that it is necessary to have faith when seeking understanding. â€Å"But though I held these truths sometimes more strongly, sometimes less, yet I always believed both that You are and that You have a care of us even if I did not know what I must hold as to Your substance, or what way leads to You-- or leads back to You. Thus, since men had not the strength to discover the truth by pure reason and therefore we neededShow MoreRelatedThe Relationship between Faith and Reason1369 Words   |  6 PagesESSAY FaithReason â€Å"Faith and Reason are like two wings on which the human spirit rises to the contemplation of truth† Explain the dangers for a theologian when faith and reason are divorced from each other. Use at least one example of a Christian teaching that shows the harmony of faith and reason The harmony of faith and reason are the grounds upon which many Christian teachings are built. This relationship enhances elements of both constructs, however the danger of separating reason from faithRead MoreThe Interdependence Between Faith and Reason766 Words   |  3 Pagesargument between faith and reason may be just another way for people to simplify things. It may very well be an excuse. People may want to cling to an extreme, which is reason or faith, because of personal bias. But faith is not simply the act of believing in God. Faith comes to use in everybody’s lives, regardless or not if they are atheists, theists, or agnostics. It is as useful as reason is. Faith cannot be seen as the polar opposite of reason. It must be seen as a companion to reason. There isRead MoreThe Tension Between Faith and Reason Essay1643 Words   |  7 PagesEntering the ancient discussion about the tension between faith and reason is not an easy task. Of course, when engaging in tensi ons it is always important to define terms. For the sake of consistency I will refer to Oxford’s online dictionary for both the definition of faith, as well as reason. Faith is â€Å"complete trust or confidence in someone or something.† Reason is â€Å"a cause, explanation, or justification for an action or event.† These are the definitions that will be used throughout this paperRead MoreChristianity : A Delicate Delineation Between Faith And Reason1153 Words   |  5 Pagesdelineation between faith and reason. At times, the two seem mutually exclusive. During the early stages of Christianity, church fathers argued about the roles of Athens and Jerusalem in Christianity. Some, like Tertullian, insisted Christianity consisted solely of Jerusalem, or faith alone. Others, like St. Augustine and Clement of Alexandria, argued that all truth stems from the character of God, and is thus viable to the Christian. They united Athens and Jerusalem, reason and faith. T he interplayRead MoreHow Does The Knowledge Of God Involve Faith And Reason?1268 Words   |  6 Pages3393A Professor: Jeffrey Reid Due: November 3, 2015 Spinoza, Lessing, Jacobi, Mendelssohn How Does the Knowledge of God Involve Faith and Reason? Midterm Exam Jacobi and Mendelssohn have two opposing views as to the position faith and reason when considering the knowledge of God. Jacobi advocates faith while Mendelssohn prefers reason. They are on opposite sides of the pantheism controversy. In pantheism, God is omnipresent. Everyone can learn to intellectually love GodRead MoreThe Holy Of The World1321 Words   |  6 Pagesexists. Faith and knowledge have to be debated by many scientists around the world for various reasons. â€Å"†¦There is not enough evidence anywhere to absolutely prove God, but there is adequate evidence to justify the assumption or the faith that God exists† (Thomas, p. 263). â€Å"Now we believe, not because of thy speaking: for we have heard for ourselves, and know that this is indeed the savior of the world† (John 4:42). Both of these views represent mutually exclusive ideas of biblical faith. We areRead MoreThe Great Conversation Of History1573 Words   |  7 PagesIn life, there is a constan t battle ensuing over faith and reason. Those two things are constantly feeding off of each other in someone’s mind when making a decision. Over time in which some say is a great conversation about history this battle is changing. The Great Conversation of history spans over many eras where the questions of faith and reason are always things battling for a spot in our minds, but they shouldn’t be in battle because they are very much dependent on the other. Among the timeRead MoreEssay on Kierkegaards View on Faith1045 Words   |  5 PagesKierkegaards View on Faith Kierkegaard was a Danish philosopher in the mid 1800s. He is known to be the father of existentialism and was at least 70 years ahead of his time. Kierkegaard set out to attack Kant’s rational ethics and make attacks on the Christianity of our day. He poses the question, how do we understand faith? He states that faith equals the absurd. In â€Å"Fear and Trembling†, he uses the story of Abraham and his son Isaac to show an example of faith as the absurd. The story ofRead MoreNo Knowledge Can Be Produced By A Single Way Of Knowing1391 Words   |  6 Pagesformation. In some cases, the Ways of Knowing are interacting so closely together that it is often hard to differentiate between them, for example emotion and reason, or imagination and memory. Given the right circumstances faith can be isolated to a point where it can be acting by itself to produce knowledge. However, this knowledge is often deemed as unreliable, due to faith being seen as one of the more â€Å"sub jective† ways of knowing. This inability to differentiate the ways of knowing from eachRead MoreTo Know Divine Revelation, We Must Understand How Faith and Reason Work636 Words   |  3 Pagesneed to understand how faith and reason work. Through history faith and reason have been presented to humanity in different ways; sometimes as two separate branches, which are independent and do not interact at all, and sometimes both complementing one another. Faith and Reason work together so that God’s plan of salvation reaches humanity and saves us from original sin, by knowing this mankind is able to know the truth about the world and about themselves. Faith and reason work together in order

Saturday, December 21, 2019

Secondary Research - 3401 Words

AO3: Secondary Research- Introduction- Starbucks is a global coffee company that currently has a relatively small product range. They offer a group of different coffees, snacks, cold drinks and even coffee accessories (merchandise). However, after doing a lot of research I feel that they have a gap in their market. I feel that adding a food hall to their chain of stores would be successful. This could potentially be very risky for the business as it means they are entering a market they don’t really have any experience in with products they aren’t used to. The food halls will not be an extension onto the existing stores; they will be a completely different brand, following in the footsteps of John Lewis and Waitrose. Though, it won’t†¦show more content†¦This is one of the most competitive global industries due to the great amount of competition. The grocery market changes constantly. How well a business is doing can change drastically in such a small period of time. However, luckily a lot of the key businesses in the grocery sector such as Tesco (who holds currently 30.7% of the market shares) and ASDA (who hold17.2%) are not key competitors to Starbucks as they have a different target audience. To ensure that the business becomes a key player in the grocery market; competing with the likes of Waitrose (holding 3.9%) it will need to produce and release strong, effective promotional campaigns. Organisational Structure- Starbucks has many different employees, in order for the communication to run smoothly between all of these there needs to be some form of organisation within the business. From doing some research I found that they in fact use the matrix structure. This structure ensures that the CEO isn’t dealing with all of the problems within the business. The employees turn to the person above them in the structure. This is an example of a matrix structure. For Starbucks, Howard Schultz will be at the top of the structure and the baristas of the stores will be at the bottom. This is an example of a matrix structure. For Starbucks, Howard Schultz will be at the top of the structure and the baristas of the stores will be at the bottom. Competitor Analysis- WhenShow MoreRelatedSecondary Research1650 Words   |  7 PagesAssignment:- Values and Weaknesses of the secondary research and How primary research supplements secondary research Contents 1.0 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 1.1Research definition†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 1.2 Secondary research †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 1.3 Advantages of secondary research†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 1.4. Disadvantages of secondary research†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 2.0 How primary research supplements secondary research†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 2.1 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreEssay Secondary Research808 Words   |  4 PagesResearch Process Questionnaire Robert Mike Moore COM/112 September 8, 2011 University of Phoenix Research Process Questionnaire 1. What is research and its purpose in academic writing? What qualifies as effective research? Research is a way for an author to expand on an idea, discussion, or topic that provides legitimacy to the work. Basically, research is a methodical approach to any topic a person wishes to know more about, and it helps to provide supporting details to the writingRead MoreMain Advantage Of Secondary Data For My Research969 Words   |  4 PagesSecondary Research Secondary data is data collected from other reliable sources. Common sources of secondary data include census reports, Government records, newspaper articles and many more. Secondary research plays vital role in any kind of research. This is as of now gathered and accessible. Secondary data has the upside of being accessible quickly, is frequently cheap and simple to get yet the weakness is that it may not meet all the needs of research. Advantage The main advantage of secondaryRead MoreEssay on Marketing Research: Primary vs. Secondary Research1195 Words   |  5 PagesMarketing Research: Primary vs. Secondary Research â€Å"Primary data are gathered specifically for the research project at hand. Secondary data is data that have been previously gathered for some other purpose.† (Burns Bush, 2006). This paper will explore the differences in primary and secondary research when using qualitative and quantitative approaches. The paper will further discuss the tools that are used for each approach. Quantitative Qualitative Approaches â€Å"Quantitative research is definedRead MorePrimary vs. Secondary Research Essay1108 Words   |  5 PagesPrimary vs. Secondary Research When conducting research, when is it conducive to use primary research over secondary research and vice versa? Both research techniques are viable and beneficial. They each have purpose and can be used as a marketing research template when conducting research. Both techniques are equipped with tools that can be used to guide a researcher through the research process. If these tools are properly adhered to, the research process can be seamless and quite effective.Read MorePrimary and Secondary Marketing Research Essay836 Words   |  4 PagesPrimary and Secondary Marketing Research When looking to add a new product to the market, traditionally five steps occur in marketing research and lead to marketing actions. Of these five steps, step number three covers the collection of marketing data. Marketing data can be collected through either primary research or secondary research. The goal of this assignment is to describe both primary and secondary research, provide examples of each and determine how the author’s organization could benefitRead MoreResearch And Analysis Of Secondary School Students3085 Words   |  13 PagesRESEARCH FINDINS AND ANALYSIS 4.1 INTRODUCTION This chapter shows the results from both quantitative and qualitative research methods. This research is implemented by completing questionnaires by secondary school teachers and students. The questionnaires were completed by 200 teachers and 144 students. Also, four secondary school teachers (from private and public secondary schools) participated in the qualitative research method (semi-structured interview). The interviews were via telephone. TheRead MoreMt 355 Unit 4 Assignment External Secondary Research585 Words   |  3 PagesMT 355 Unit 4 Assignment External Secondary Research https://homeworklance.com/downloads/mt-355-unit-4-assignment-external-secondary-research/ Conducting external secondary research can help support the need for a study when addressing a management problem identified for a marketing research proposal. In this assignment, you will demonstrate your ability to conduct secondary research to inform a proposal for a new product idea. In this assignment, you will engage in the development of theRead MoreSecondary School And Gender Differences Regarding Self Esteem And Coping Research825 Words   |  4 Pagesself-esteem and coping research. Recommendations for future research are presented in the view of strengths and limitations of this study. Initially, this study aimed to explore the levels of self-esteem of early adolescents at the end of primary school and gender differences regarding self-esteem. Secondly, it attempted to examine the type of coping strategies that early adolescents employ and gender differences regarding the different coping strategies. The first main finding of this research indicated thatRead MoreA Research Study On Secondary School Teachers Perceptions Of Ipad Integration And The Meanings1775 Words   |  8 Pagesdeciding on a research question, a researcher must map out how the research will be conducted by creating a research plan. When designing a research plan there are a number of variables to consider, including deciding which research method to use. According to Creswell (2013), a research method is a set of criteria for how data is collected, analyzed, and interpreted. The author also explained that the chosen method is based upon the researcher’s philosophical assumptions and the research design (Creswell

Thursday, December 12, 2019

Ancient Chinese Art Forms Essay Example For Students

Ancient Chinese Art Forms Essay Category:HistoryPaper Title:Ancient Chinese Art FormsText:Chinese art is known as one of the worlds oldest found art forms, with piecesdating back to 1500 BC. There are many different mediums used in Chinese art,such as sculpture, painting, and architecture. Sculptures were often mad ofjade, ivory, or glass. Sculpture flourished during the time of the Ming(1368-1644) dynasty. Although Chinese painting styles became very popular in the Tang (618-906)and Sung (960-1279) dynasties, the human form was often disregarded. FollowingTaoist and Confucian ideas, people were left out so as not to intrude on theorderly magnitude of nature. Throughout the later Ming (1368-1644) dynasty,the human figure and still life became more accepted and of greater importance. * * *Peach VaseQing Dynasty, Qianlong period (1736-1795). This vase is a beautiful example of the Chineses use of ceramics withlaquers and enamels. This vase rivaled Western artists achievements in oilpaints with highly advanced opaque enamel colors. Made in the 18th century, thisvase is symbolic of peace and longevity, as it shows the peach in all stages oflife at the same time. This vase sits 50.3 cm high. * * *Deer EwerTang dynasty (618-907)Changsha ceramics, such as this ewer were the first to have paintings paintedon them under the glaze, so as to prolong the painting and colors. The mostwidely used designs were flowers and birds. Anything that added to theatractiveness of the piece was considered. Even so, man-made items such asbuildings or bridges were never seen. Very rarely a piece will be founddepicting the human figure in the form of women and children, but never men. * * *Jade Dragon and Phoenix3rd Century BC, period 480-221 BC. The pendant is dated back to 300 BC. The pendant was most likely used asornamentation for the upper class. The style used to carve this piece representsflowing elegance, shown in its wonderfully sloping curves. Jade, being and extremely hard stone, was never carved. In this case it hadbeen ground and drilled into shape, and polished to a sparkling finish. BibliographyIndianapolis Museum of Art, www.ima-art.org/. Copyright 2000, IndianapolisMuseum of ArtEncyclopedia.Com, www.encyclopedia.com/chinese-art/. Copyright 2000,Encyclopedia.ComHistory

Thursday, December 5, 2019

Laura Martin free essay sample

Laura Martin is a sell-side equity analyst at CSFB. She covers 15 large capitalization stocks and focuses on 2 industries. Martin estimated that she spent approximately 40% of her time analysing firms she covered, 35% communicating that analysis to buy-side clients and 25% on internal CSFB activities. Martin has covered the cable industry for the last 5 years. During that time, she had tried to differentiate herself from her competitors through an emphasis on more advanced valuation techniques. While most of her competitors were content with metrics such as EBITDA multiples, Martin had chosen to emphasize discounted cash flow analyses and EVA analyses. Recently, her attention had shifted to real options analysis as she felt other valuation metrics neglected an important aspect of the cable industry. ROIC Target Price Analysis Using regression analysis, Martin analysed the relationship between ROIC and the valuation of cable and entertainment companies as defined by the ratio of enterprise value to average invested capital. We will write a custom essay sample on Laura Martin or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Martin projected that Cox would improve its ROIC by 0.8% or 80 basis points, in 1999. Martin then used the regression line to estimate the target enterprise value to average invested capital multiple. Adjusted for non-consolidated assets, other assets, cash and option proceeds and debt, Martin inferred a target price for Cox by year-end 1999 of $50. This ROIC â€Å"Target Price† Analysis indicated to Martin that Cox had significant upside potential relative to its current stock price of $37. 50. EBITDA Multiples Analysis The valuation of Cox Communications has been framed by Martin in the form of EBITDA multiples since it is a common metric in the cable business. In Exhibit 6, Martin compares how Cox currently traded as a multiple of EBITDA relative to how it would trade if Martin’s target process of $50 and her projections for EBITDA would be realized. According to this analysis, Cox currently traded at 13. 3X EBITDA and Martin’s target price would translate into a 20. 9X EBITDA multiple for 1999. This analysis reflected only the past figures and doesn’t account for different accounting practices. A dynamic industry makes it difficult to find comparable firms for valuation using multiples. Ques 2. Consider the DCF analysis presented in Exhibit 7. Based on the case contents, comment on how realistic the assumptions are, justify? From the DCF analysis presented in Exhibit 7, we see that the value of Cox Communications comes out to be $54. 29 per share which presents a 31% upside in the stock based on the current price. This is a very high stock valuation so we need to look into the assumptions made while calculating the DCF value. EBITDA growth rate has been assumed to be a highly optimistic estimate of 16% CAGR for the next 10 years. Perpetual growth rate of 4. 4% has been assumed which is a realistic assumption. Concern over CAPEX decreasing as capital will depreciate to nothing over time. The capital structure remains unchanged at 18% debt to capital ratio. Risk free rate has increased to 5. 359% from 5. 12% so the cost of equity is raised to 10. 69% and the WACC increases to 9. 42% Martin was too optimistic in her assumptions. If we do the DCF using our inputs then we find that the value comes out to be $41. 10 per share which is a 9. 6% premium over the market price. Ques 3. Why is Martin pushing real options valuation as an alternative to DCF analysis? Martin felt that discounted cash flow analysis was a significantly better valuation toll than EBITDA multiples but it had several shortcomings in the new digital world of the cable industry in particular; Martin noted that the previous analysis did not include the value from unused bandwidth capacity. Martin considered the DCF valuation unsatisfactory for these unused channels because companies are being hit for 100% of the capital spending but only the visible revenue streams from the existing services are being counted for the DCF valuation. Since the stock price of Cox was below the DCF valuation and since the DCF valuation did not incorporate the value of the stealth tier, Martin reasoned that the stealth tier was actually being ignored by the market. Thus Martin felt that by incorporating the Real options valuation in her investment thesis she could differentiate herself from her competitors and provide better value to her clients. Ques 4. What is the analogy Martin is trying to draw with options? What is the ‘stealth tier’? In what way is the stealth tier like a call option? What is the unit of analysis? What is the underlying asset price? What is the Strike price and Volatility? Martin turned to real options to value ‘stealth tier’ since she considered the stealth tier as a real option for cable companies such as Cox as they could potentially light up the stealth tier as new, currently immature or unknown interactive services were developed. According to Martin, the contingent nature of investment decision and the uncertainty surrounding the ultimate revenue streams made the stealth tier ideal for valuation through real option analysis. As financial options give holders the right, but not obligation, to buy securities, this real option gave each upgraded cable company the right, but not the obligation, to obtain revenues from the stealth tier, depending on market conditions. Real option analysis has been used in several industry settings including natural resources extraction and pharmaceuticals research. Cable companies were upgrading cable infra to have 750 MHz of bandwidth and additional 15% to 550 MHz by June 1999. Out of the 750 MHz of capacity in an upgraded cable plant, 550 MHz was typically devoted to analog video and another 98 MHz was dedicated to digital services, network control, telephony and internet services. The remaining 102 MHz comprised of 6 MHz channels and was essentially unused. This unused capacity of 102 MHz was called stealth tier as the revenue streams were invisible. In order conduct a real options valuation of stealth tier, Martin considered the best approach was to value the option of each channel of the stealth tier per home passed. Martin used the average current market value per home passed for a typical cable company of $2,500 which was further divided by 108 lit channels currently being employed to yield a current value of channel per home passed of $23. 15 which is the value of underlying asset (Exhibit 10). For strike price, she calculated the cost of light up one of the seventeenth channels of the stealth tier which was coming close to zero. She eventually considered the higher opportunity cost of not lighting up the fiber immediately. With 61% penetration rate, implied annual revenue of $263 or $2.44 ($263/108 channel) per channel translated into $1. 22 (cable industry margin of 50%) of foregone annual profit per channel per home passed which is the strike price. She used implied volatility from a traded at-the-money call option on the Cox stock to estimate the relevant volatility for the real option. A one-month call option traded in the market was priced to imply a volatility of 50% per year. Ques 5. Would you purchase Cox Communications on the basis of her analysis? Investment recommendation will be to buy Cox Communications since there is significant upside potential in the stock even with our conservative estimate.